Closing date: 16th February 2015

1. Job Summary The Head of Marketing & digital is responsible for all marketing & digital strategy for the game, ECB’s competitions and Team England. The role will develop best practice marketing within the ECB and in to all FCC. It will also play a wider role to help deliver the commercial strategy for ECB.

2. Role Context/ Organisation Structure Reporting to the Chief Sales & Marketing Officer, the role will have 4 direct reports and be responsible for a team of 15. 

3. Facts and Figures Responsible for £2.5/3m marketing spend 

4. Key Working Relationships: All direct reports, Commercial Leadership Team, ECB Leadership Team, FCC’s Commercial Directors, external agency partners. 

5. Principal Responsibilities and Accountabilities - Job specific 

• Develop and deliver a marketing strategy for cricket
• Develop marketing strategy & plan for the recreational game 
• Deliver Digital strategy for ECB including a new revenue stream of £4m by end of 2017
• Build a high performing marketing team 
• Ensure competition marketing strategies are aligned 
• Build strong Team England brand
• Build stronger t20 Blast brand 
• Build best practice marketing techniques for ECB
• Provide best practice marketing tools for FCC’s
• Build one marketing community across the FCC’s
• Effectively manage and deliver efficiencies across the budget 
• Select key agency partners and deliver efficiencies 

6. People Manager Responsibilities and Accountabilities 4 direct reports and team of 15

7. Person Specification

Minimum qualification

• At least 10/15 years FMCG marketing experience.
• Core knowledge/experience
• Experience of putting together strategic plans 
• Functional expertise in marketing 
• Proven track record of delivering successful marketing & digital campaigns
• Experience of using CRM to drive results 
• Experience of managing teams and working in matrix organisations 

Special skills, behaviours and characteristics

• Strong leadership skills and specific ability to collaborate and build coalitions 
• Ability to inspire 
• Strategic thinker 
• Creative flair   

This job description is only a summary of the role as it currently exists and is not exhaustive or comprehensive.  The responsibilities and accountabilities might differ from those outlined and other duties, as assigned, might be part of the job.